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For those of you that follow me, you are likely already aware that I launched a new business in the past few days. So I am using this opening paragraph both as an introduction and a disclosure to ensure you are aware of my interests as you read the remainder of this piece. 

With the launch of a new business comes the responsibility of defining and living a culture that will attract people and continually motivate and challenge team members to do their best work and live their best life. And with that objective, I am excited to tell you a story about company culture. A culture that includes goodwill-driven growth. For me, this topic is close to my heart, because it allows me to focus on my cause! My passion! So, let’s spend a bit of our transformative energy focused on the value and purpose behind goodwill-driven growth. 

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